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Dermalogica’s logistics director discusses how to think about a 3PL transition  “Any business has its risks. But getting your products into customers’ hands faster has never made less money.” It’s clear, in 2023, that rising costs and supply-chain issues are part of a new reality. Shipping has not avoided the…

Congratulations! You’ve finally been able to design and optimize a pre-purchase shopping experience that’s driving loads of customers to your cart checkout page. Your eCommerce checkout is where the money is and a great opportunity to collect valuable customer data. This is your make-it-or-break-it moment and you have just one…

Let’s face it! Your website product page design is arguably one of the biggest factors on which customers will hinge their decision-making. The evidence is there to prove it. Its entire layout and content are what will either compel visitors to add the product to their cart or lead them…

The overall experience you provide to customers in your eCommerce business is simply a summation of the different stages that they must get through in their journey with you. The pre-purchase phase is one of such crucial stages and will most likely be at the forefront when planning out the…

Ecommerce conversion rate optimization (CRO) is the process of improving your website's performance and making it more appealing to potential customers. The goal is to increase your profits by making sure as many people who visit your site will buy something from it. This doesn't mean that eCommerce businesses have…

Customer engagement after the sale is more important than ever. A personalized post-purchase experience can empower retailers and direct-to-consumer eCommerce businesses to convert today's buyers into loyal, repeat customers. Branded Tracking Pages powered by FenixCommere give you the opportunity to add more value to your customers' shopping experiences, create a…

Shipping is a crucial part of the customer experience, but it often gets overlooked. In fact, customers often expect faster shipping times than retailers deliver. Shipping is also one of the biggest factors that determine whether a buyer will purchase from your brand or not. The good news is that…

Backorders and preorders are essential components of any retailer’s inventory management strategy. They contribute to: Increasing customer satisfactionOrdering the appropriate supply for the demandImproving sales Let’s discuss their differences and how you can manage them in FenixCommerce. What are Backorders? Backorders occur when a customer placed an order for an…

It's estimated that this year's Cyber Monday will bring in $11.2 billion in online sales this year and it's no wonder why: Cyber Monday is a great opportunity for retailers to capture shoppers who are looking to make purchases while they're browsing around at home or work. But with so…

What is Checkout Abandonment? When a shopper adds an item(s) to their cart, enters their personal and credit card information in the checkout stage, and then decides not to complete their purchase, this is referred to as checkout abandonment (whether they have an account or as a guest checkout) Why…