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Tips and tricks for eCommerce conversion rate optimization

Ecommerce conversion rate optimization (CRO) is the process of improving your website's performance and making it more appealing to potential customers. The goal is to increase your profits by making sure as many people who visit your site will buy something from it. This doesn't mean that eCommerce businesses have to spend money on advertising or marketing—instead, they can optimize their sites for conversions with free resources and simple tweaks that don't require any technical skills. Here are some strategies for getting started with eCommerce CRO:

What is eCommerce conversion rate optimization?

In short, eCommerce conversion rate optimization is the process of optimizing the user experience of your online store to increase sales.

It’s important to optimize it because if you don’t, you won’t make as much money as you could be making! It also depends on how much traffic your store gets and how many people convert to it. If more people are converting than not converting, then it means that your website is working well and doing its job by selling products!

How do you find your conversion rate?

To get your conversion rate, you need to divide the number of sales by the number of visitors. From there, it's easy to figure out how many people are actually converting to your site.

Intro to eCommerce conversion rate strategies

Ecommerce conversion rate optimization is the process of getting as many people as possible to buy your products, without wasting any time or money. The eCommerce world is one of the most competitive in today's marketplace, so it’s important for you to do everything you can to improve your conversion rates.

This doesn't mean that eCommerce businesses have to spend money on advertising or marketing—instead, they can optimize their sites for conversions with free resources and simple tweaks that don't require any technical skills. Here are some strategies for getting started with eCommerce CRO:

Display estimated delivery dates

By displaying estimated delivery dates on your product pages, you can help customers make better-informed purchase decisions. Customers who know when they’ll receive their purchases are more likely to complete the purchase than those who have to wait until the last minute. This is especially true for retailers that ship products across international borders—showing estimated delivery dates can help customers avoid lengthy wait times and unpredictable shipping times.

Furthermore, showing estimated delivery dates helps you avoid customer complaints and increases overall customer satisfaction. If you display an inaccurate or misleading date for a specific product, this could lead some of your customers to believe that:

  • You don’t care about them (and thus don’t respect their time)
  • They can no longer trust anything else about your brand or business

Getting reliable estimated delivery dates can be near impossible without the power of big data warehouses. With FenixCommerce, you can easily embed these delivery dates into your eCommerce checkout flows to immediately increase customer conversion rates. 

Offer a guest checkout option

A guest checkout option, or a “checkout as guest” button, is also a great way to increase your conversion rate. Why? Because it gives customers who are uncomfortable giving personal information another option and can be used for customers who have purchased from you in the past.

Improve your site speed

There are a few different ways to test your site speed. Google Analytics has a built-in tool that will let you know how long it takes for your page to load, but there are also third-party tools like Pingdom and GTmetrix which provide more detailed information about what is slowing down your site. A good rule of thumb is that if you want an A+ in conversion rate optimization, your website needs to load in under two seconds on average across all devices and networks.

Optimize your checkout process

The checkout process is one of the most important aspects of eCommerce conversion rate optimization. If customers can't find what they want or are confused about how to checkout, they'll leave your site and go somewhere else. To ensure that this doesn't happen, you need to make sure your checkout process is easy for customers to understand and complete.

Here are some tips for optimizing your checkout process:

  • Use a single-page checkout if possible. This will reduce the number of steps in the checkout process, making it easier for customers to complete their purchases without getting lost along the way.
  • Make sure each step in your payment gateway is PCI compliant so that there aren't any security vulnerabilities that allow hackers access to sensitive financial data like credit card numbers and expiration dates (which could lead them straight back over here). Some companies have even gone so far as to hire third-party auditors who specialize in these types of issues. However, if those options aren't available, then another option would be using something called "two-factor authentication," which means logging into an account requires both something only known by yourself (like entering a password) but also something unique only applicable at this moment (like having access too specific information such as unique code displayed on screen). This ensures that even if someone manages somehow get one part down perfectly enough so it looks legitimate enough when entered correctly inputted correctly then still won't work because two things must match up properly before successfully logging onto an account.

Set up product recommendations

Product recommendations are a great way to re-engage customers, increase sales and make sure you don’t lose customers who have abandoned their shopping cart.

According to research, product recommendations can increase conversion rates by up to 20%. The reason for that is simple: people tend to buy what they know and like. If you can show them products they are interested in, chances are high that they will buy them! FenixCommerce has a built-in tool that provides unique order-tracking landing pages, per customer, that recommend related products.

It is crucial that you take the time to implement them correctly though because otherwise, they might just ruin your conversion rate instead of improving it.

There are many ways to improve the customer's experience on your eCommerce site.

There are many ways to improve the customer's experience on your eCommerce site.

  • Use product recommendations to increase sales.
  • Use a guest checkout option to increase sales.
  • Set up a conversion rate optimization strategy, or use one of the many tools out there that make it easier for you to do so (for example, Google Analytics).
  • Use an estimated delivery date or price at checkout (or both) as another way of increasing sales from a slow-moving product page on an eCommerce website by encouraging shoppers who may have forgotten about their purchase to come back and complete it before they forget again!

Optimize with FenixCommerce

If you’re looking to improve your eCommerce conversion rate, it's important that you start with a thorough analysis of your current website. While there are many different strategies for optimizing an eCommerce site, these tips will get you on the right track for increased revenue and brand loyalty. 

This can all sound a bit overwhelming but, with the help of tools such as conversion optimization platforms like FenixCommerce, it’s all done for you. If you’re interested in learning how Fenix can optimize your eCommerce conversion rates, don’t hesitate to contact our team.

Akhilesh Srivastava

Author: Akhilesh Srivastava
Founder and CEO of FenixCommerce

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