If there's any key lesson we've learned about the e-commerce industry, it’s that you can get a faster ROI high without having to launch campaigns on too many marketing channels. That’s possible because of conversion rate optimization.  Many e-commerce retailers today see the shopping cart as the point where the customer’s journey ends in their […]

E-commerce retailers know that the success of their business depends on their ability to get orders delivered to customers. In simple terms, shipping is the make-it-or-break-it factor for e-stores. More consumers are now taking to the internet to find products that they would otherwise obtain at physical stores. So it's important to do it right […]

Here’s what most businesses do. They launch some of the best marketing campaigns across different channels. PR, social media, SEO, and paid search are all in place for their eCommerce business but they ignore one important element - Package Tracking And not too long after, they begin to see great results. Through valuable content tailored […]

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” – Jeff Bezos, CEO of Amazon As an eCommerce business, your principal focus should rest on the kind of shopping experience you’re creating for customers. That’s because how you sell is why you […]

Consumers today have very demanding expectations when it comes to how fast they want their orders delivered. They also expect high-level accuracy and transparency with their deliveries. And it doesn’t help that brands like Walmart and Amazon are piling the pressure on other retailers to innovate and come up with faster, low-cost shipping options as […]

So you've invested your energy and expertise to deliver a great experience to your customers.  You set up a nice image, tweaked your store, and created a compelling sales copy - to satisfy your customers.  However, on the flip side, the e-commerce shipping process can make you feel like you're handing your entire business to […]