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Every marketing campaign implemented by eCommerce stores is geared towards one big goal - to attract potential buyers and then convert them into paying customers. One element of your website that plays a crucial role in achieving that goal is the checkout page.  If your checkout page is designed to…

Every eCommerce retailer will agree that bringing your A-game when it comes to fulfilling the expectation of customers can be quite complex. And with the logistics and shipping industry continuously evolving, it appears that eCommerce fulfillment won't get any easier for merchants. That's why most new retailers always get to…

Did you know that the average conversion rate for landing pages is 2.35%? If there's anything that keeps marketers and eCommerce business owners on the edge, then it’s probably one metric – Conversion Rate. That's because it's one of the ways to ascertain how successful your digital marketing campaign is.…

If there's any key lesson we've learned about the e-commerce industry, it’s that you can get a faster ROI high without having to launch campaigns on too many marketing channels. That’s possible because of conversion rate optimization.  Many e-commerce retailers today see the shopping cart as the point where the…

E-commerce retailers know that the success of their business depends on their ability to get orders delivered to customers. In simple terms, shipping is the make-it-or-break-it factor for e-stores. More consumers are now taking to the internet to find products that they would otherwise obtain at physical stores. So it's…

With the influx of more businesses into the eCommerce industry, cart abandonment is on the high side. So it's not surprising to discover that almost 70% of visitors are abandoning their carts. That translates to huge losses in marketing expenses, as well as lower conversion rates arising from an ever-reducing…

Here’s what most businesses do. They launch some of the best marketing campaigns across different channels. PR, social media, SEO, and paid search are all in place for their eCommerce business but they ignore one important element - Package Tracking And not too long after, they begin to see great…

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” – Jeff Bezos, CEO of Amazon As an eCommerce business, your principal focus should rest on the kind of shopping experience you’re creating for customers. That’s because how…

Today, it's so easy to start an eCommerce store by providing accurate order tracking details, especially after the inception of popular stores like Shopify and WooCommerce.  Configure carrier/shipping selection Making money online is real and having an e-commerce store is one of the ideal ways to kickstart your entrepreneurial career. …

Consumers today have very demanding expectations when it comes to how fast they want their orders delivered. They also expect high-level accuracy and transparency with their deliveries. And it doesn’t help that brands like Walmart and Amazon are piling the pressure on other retailers to innovate and come up with…