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Your Checkout Experience: It’s Make or Break during BFCM surge volumes

 “FenixCommerce handled 8X+ the normal volume of our clients' website calls at an average response of 250 milliseconds (0.25 seconds or slightly faster than the average human's response time).”

What's better during BFCM than Superfast-loading websites?  Superfast-loading websites that rely on SaaS platforms to handle Superhigh-volumes with 100% uptime!

In online retail, the importance of Black Friday, Cyber Monday (BFCM), and the increasingly influential Gray November is hard to overemphasize. Economists, CNBC contributors and NRF execs will simultaneously cheer and fret over how strong YOY Holiday Retail sales may be. They do it every year.

Case in point: despite early predictions to the contrary, already Black Friday e-commerce sales jumped 7.5% from a year earlier, reaching a record $9.8 billion in the U.S., according to an Adobe Analytics report.

Crucial to this success is the robust technological infrastructure that underpins retailers' conversion optimization for eCommerce websites. With digital traffic skyrocketing during BFCM and on any given day(s) during the Holiday Season, the ability of e-commerce automation platforms to handle substantial surges without compromising the online shopping experience is paramount. 

But for individual Online Retailers, what matters the most to you is when that Holiday shopper lands on YOUR website (on whichever day), will their Add-to-Cart and checkout experience be good (and fast) enough to click "buy"

From Thanksgiving Day to Small Business Saturday (Nov 24 - 26), FenixCommerce handled more than 8X the normal volume of our clients' website calls at an average load-time of 250 milliseconds (0.25 seconds or slightly faster than the average human's response time).

On BlackFriday alone, we handled 2X more than last year! We're talking millions and millions of website calls. From Product Detail, Cart and Checkout pages of >100 brands. All with 100% uptime.

Check out the charts in this article and see for yourself. And we'll report back to you later this week after Cyber Monday data comes in. 

The synergy between consumer demand and technology capability to meet, if not exceed, expectations is redefining the standards for a successful customer experience and conversion rate during the peak Holiday season.

So, if your current Delivery Mgt solution is taking >250ms to load a delivery date that is likely less than 93% accurate... come talk to us or any of our clients.

Happy Selling!

Akhilesh Srivastava

Author: Akhilesh Srivastava
Founder and CEO of FenixCommerce

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