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When Does a Shopify Brand Using an ERP like NetSuite, Dynamics 365, or Fulfill.io Need an Order Management System?


In the e-commerce arena, scaling your Shopify brand often means enhancing your backend processes to keep up with increased order volume, customer expectations, and complex inventory management needs. Utilizing robust platforms like NetSuite, Dynamics 365, or Fulfill.io provides a solid foundation, but there comes a pivotal moment when integrating a dedicated Order Management System (OMS) becomes essential for continued growth and efficiency, to ensure that you can keep providing . This blog explores the signs indicating it's time for your Shopify brand to adopt an OMS and how it complements your existing infrastructure.

Understanding the Basics:

Before delving into the signs, it's crucial to understand what an OMS offers. An OMS automates and streamlines order processing, inventory management, and fulfillment across multiple sales channels. This system becomes a central hub for your e-commerce operations, providing real-time visibility and control over your entire order lifecycle.

1. Increasing Order Volumes and Multi-channel Complexity

As your Shopify brand grows, handling orders manually or through basic automation can become unsustainable. An increase in order volumes, especially across multiple channels (e.g., Shopify, Your Branded Retail Stores, Wholesale, Marketplaces including Amazon, eBay, Walmart etc), necessitates an OMS to efficiently manage orders, real-time inventory allocation across channels, minimize errors, and maintain customer satisfaction.

2. Inventory Management Challenges

Managing inventory across various platforms and warehouses without a unified view leads to stock discrepancies, overstocking, or stockouts. An OMS integrates with ERP platforms like NetSuite, Dynamics 365, and Fulfill.io, as well as WMS (if required) offering real-time inventory visibility and control, essential for effective inventory management across channels so you can maximize your inventory utilization, sales, reduce markdowns, and provide best possible customer experience.

3. Need for Enhanced Customer Experience

In today’s competitive market, providing a seamless customer experience is paramount. An OMS enables you to enable experiences like Buy Online Pick-up in Store, Ship to Store, Ship from Store, Local Inventory Visbility at your partner stores, Real-time estimated delivery date visibility pre-purchase on product, cart and checkout pages, launching customer facing experiences to allow them to easily manage edits and cancellations of online orders, accurate, real-time order tracking, faster processing, and personalized customer interactions, enhancing the overall customer experience.

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4. Complex Fulfillment Requirements

Effective inventory management is pivotal for omnichannel success. FenixCommerce aids Shopify merchants in optimizing their safety stock levels, ensuring products are available when customers need them, thus minimizing the risk of stockouts or overstocking and enhancing overall operational efficiency.

5. Demand for Advanced Analytics and Reporting

Making informed decisions requires access to comprehensive analytics and reporting. An OMS offers detailed insights into order trends, inventory levels, customer behavior, and more, empowering Shopify brands to strategize and optimize operations based on data-driven insights.

Complementing Your Existing Infrastructure:

Integrating an OMS with platforms like NetSuite, Dynamics 365, or Fulfill.io enhances your e-commerce ecosystem. It bridges the gaps in your current setup, offering a cohesive solution that boosts operational efficiency, supports growth, and meets evolving business and customer needs.


For Shopify brands utilizing ERP solution like NetSuite, Dynamics 365, or Fulfill.io, recognizing the need for a dedicated Order Management System is key to scaling operations and elevating the customer experience. An OMS not only complements your existing infrastructure but also provides the tools necessary to manage growing complexities in e-commerce logistics. If you're experiencing any of the signs discussed, it may be time to consider implementing an OMS to ensure your brand's continued success and growth. 

FenixCommerce is purpose built for eCommerce retailers and brands and uses micro services based, composable architecture framework so it can easily fit in your current tech stack and help companies grow with profitability while automating their backend operations with the power of AI and ML. Brands like Men’s Wearhouse, Jos A Bank, Uniliver, Dermalogica, Bombas and Gorjana have partnered with FenixCommerce to achieve and exceed their omni-channel goals with FenixCommerce platform.

Call to Action:

Is your Shopify brand ready to take the next step in operational excellence? Explore how an Order Management System can transform your e-commerce operations. Contact us to learn more about finding the right OMS solution that integrates seamlessly with NetSuite, Dynamics 365, or Fulfill.io, propelling your business forward.

Akhilesh Srivastava

Author: Akhilesh Srivastava
Founder and CEO of FenixCommerce

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