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How to Select The Best Solution for Providing Estimated Delivery Dates on Your eCommerce Storefront


In today's fast-paced eCommerce landscape, customer expectations are higher than ever. One critical aspect that significantly influences purchasing decisions is the transparency and accuracy of estimated delivery dates (EDDs). As an eCommerce retailer, selecting the right solution to provide EDDs to your shoppers is paramount in enhancing the customer experience, reducing cart abandonment, and ultimately boosting sales. This blog outlines six essential decision criteria to consider when choosing the best solution for delivering reliable EDDs on your eCommerce storefront.

1. Adaptive Order Routing

  • Key Consideration: The chosen solution must be able to perform adaptive order routing starting on the product page to ensure that the delivery date promises are accurate.
  • Why It Matters: In today’s environment, to keep the shipping costs down and to meet customer expecations of fast deliveries, a large number of retailres are fulfilling their eCommerce orders from multiple locations. While this is great from a customer post-purchase experience perspective. During pre-purchase, this presents a unique challenge as in order to provide the accurate EDDs, the solution must be able to perform the adaptive order routing starting on the product pages. If the selected solution doesn’t provide this functionality ouf of box then they must be able to seamlessly integrate with an order routing sevice that can reliably perform this operation while meeting the performance requirements of the product page, cart and checkout. Not doing this properly, creates a big risk of making delivery promises that will not be correct and create a lot of early or late deliveries post-purchase.
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2. Ability to Measure and Predict Fulfillment Location Performance

  • Key Consideration: A critical feature to look for is the solution's capability to measure and predict the performance of various fulfillment locations, including stores and distribution centers. This feature should provide insights into processing times, shipping speeds, and overall fulfillment efficiency for each location.
  • Why It Matters: Understanding the performance of different fulfillment locations (stores vs. distribution centers) enables you to optimize order allocation, reduce shipping times, and select the most efficient location for fulfilling specific orders. It can also help in identifying bottlenecks and areas for improvement within your supply chain. By accurately predicting fulfillment performance, you can set realistic EDDs that reflect the operational capabilities of each location, thereby improving customer trust and satisfaction. Incorporating the capability to measure and predict fulfillment location performance into the decision criteria for selecting an EDD solution adds a layer of operational insight that can significantly impact the accuracy of delivery dates provided to customers. This not only enhances the reliability of the EDDs but also contributes to a more streamlined and efficient fulfillment process, ultimately leading to a better shopping experience for your customers.
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3. Carrier Rate Shopping and Carrier Performance Insights

  • Key Consideration: For most retailers the eCommerce shipping now involves a combination of using multi-carrier network so they can actively manage the shipping costs while meeting the customer expectations for Fast and Free (Cheap) deliveires. Retailers must opt for a solution that provides an integrated solution that uses deep carrier performance insights, and real-time shipping costs to select the most cost-effective carrier service for each shipping option while calculating the most accurate deliver dates to the shoppers on the product, cart, and checkout pages.
  • Why It Matters: Shipping costs have gone up considerably over the last decade resulting in large shippers to add more carriers to their shipping network. To provide an accurate delivery promise to the customer on the product, cart and checkout pages, the correct solution should be able to perform the order routing as well as carrier rate shopping on pre-purchase, this coupled with carrier delivery performance at the service level, allows them to provide accurate EDDs to their shoppers.

4. Scalability and Flexibility

  • Key Consideration: The solution should be scalable to accommodate your business growth and flexible enough to adapt to changes in your product range, shipping policies, or customer base.
  • Why It Matters: Performance is a key consideration for improving the conversion for any eCommerce website. As your eCommerce business evolves, your EDD solution should grow with you, maintaining accuracy and reliability without requiring frequent, costly updates or replacements. The solution must be able to meet your performance requirements from day 1, and ensure that your future needs will be met.

5. Customer Experience Enhancement Features

  • Key Consideration: Look for solutions that offer additional features to enhance the customer experience, such as customizable EDD display options, integration with customer service tools for easy access to delivery information, and automated notifications updating customers on their order status.
  • Why It Matters: Enhancing the customer experience goes beyond providing accurate EDDs. Features that improve transparency, communication, and overall service quality can significantly increase customer trust and encourage repeat business

6. Analytics and Reporting

  • Key Consideration: The ability to track and analyze the accuracy of EDDs and their impact on customer behavior is crucial. Choose a solution that provides robust analytics and reporting tools.
  • Why It Matters: Data-driven insights allow you to continuously refine your shipping strategies, identify potential areas for improvement, and make informed decisions that can lead to better service, reduced costs, and higher customer satisfaction.

7. Integration Compatibility

  • Key Consideration: The chosen solution must seamlessly integrate with your existing eCommerce platform (e.g., Shopify, Salesforce, BigCommerce, Magento, WooCommerce, Microservices based integration for custom platforms) and any other critical systems like inventory management, order management and point of sales software. The software must provide easy to integrate APIs that can be quickly integrated into your stack.
  • Why It Matters: Smooth integration ensures that EDDs are accurately calculated based on real-time data, including stock levels, pending orders, sales velocity, order processing performance and many other parameters providing customers with reliable information without disrupting your operational workflow. Also, ease of integration enables you to launch an a/b testing in a matter of days or weeks as opposed to months to validate the true impact of providing accurate EDDs for your online business. FenixCommerce provides out-of-box integration for all major eCommerce tech platforms, making it super easy for the brands to quickly integrate and launch an a/b test in matter of days instead of weeks or months.

Conclusion :

Selecting the ideal solution for providing estimated delivery dates on your eCommerce storefront involves careful consideration of several key factors. Integration compatibility, carrier rate shopping and carrier performance insights, scalability, customer experience enhancements, analytics and reporting capabilities, and the ability to measure and predict fulfillment location performance form the backbone of a successful EDD strategy. By prioritizing these criteria, you can choose a robust solution that not only meets your immediate needs but also aligns with your long-term business goals. An investment in a sophisticated EDD solution is an investment in the future of your eCommerce business, promising improved operational efficiency, enhanced customer trust, and sustained growth.

Call to Action:

Elevate your eCommerce business by implementing a dynamic estimated delivery date solution that promises accuracy, efficiency, and scalability. Start optimizing your fulfillment process and delivering an unmatched customer experience today. Choose a solution that empowers your business to thrive in the competitive digital marketplace, ensuring your customers always know when to expect their orders.

About FenixCommerce:
FenixCommerce stands at the forefront of e-commerce innovation, offering the most advanced estimated delivery date solution for retailers navigating complex fulfillment and shipping networks. Brands like Bombas, Gorjana, Men’s Wearhouse, Jos A Bank and Unliver trust FenixCommerce to exceed customer expectations and drive significant business growth. 

Akhilesh Srivastava

Author: Akhilesh Srivastava
Founder and CEO of FenixCommerce

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