fbpx

eCommerce Shipping Upgrades: The new way to boost conversions and drive repeat business

Shipping Upgrade Rates

Are you currently offering shoppers a way to upgrade their chosen shipping method on your online store? 

Consider some key statistics from Fenix’s Delivery Operating System which provides some insight into shipping upgrades and customers’ delivery choices:

  • Across the board we see customers upgrading their shipping options 12.5% of the time
  • Toys & Game, and Baby & Toddler products receive the most frequent shipping upgrades, this is likely due to relation to birthday gifts and shower gifts
  • In a/b tests, instances where the upgrade was less than 10% of the total cost, customers were willing to upgrade more frequently
  • Upgrades occur least frequently for Electronics and Sports & Outdoor products, both categories on the whole offered fewer upgrade options

Sometimes your customers might want to swap a slower shipping method for a faster option, even if they have to pay extra costs. Your shipping upgrade rate tells you how often they do it while shopping on your online store while letting you see how much additional revenue you could be missing out on.

What are shipping upgrades?

A shipping upgrade is a situation in which a customer decides to swap their preferred shipping option for a faster one even if they have to pay additional shipping fees. 

For example, imagine that Ben has placed an order on your online store with free ground shipping, which means his order will arrive in a couple of days. But along the line, Ben decides he wants his shipment delivered faster. At that point, he can choose to upgrade his choice from ground shipping to expedited shipping.

The dilemma when making an upgrade lies in choosing between fast shipping or free shipping. And this raises a key question: “What do customers really want - FAST shipping or FREE shipping?”

If you want to learn more about how to drive shipping upgrades, how they impact customer satisfaction, and how you can address these issues, check out our latest guide on the metrics you should be tracking and how to address them.

(Link to Guide)

We’ve also prepared more guides on other crucial metrics you should be leveraging in order to deliver a flawless customer experience and increase conversions. Check them out below:

Liked the article?

Create your own Amazon delivery experience today!

Get Started

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

How To Create An eCommerce Checkout Experience That Boosts Conversions
Table of Contents Why do customers abandon eCommerce checkout?12 eCommerce checkout page best practices to delight customers and convert higher1. Get rid of friction from the cart checkout flow2. Be transparent about everything3. Don’t force customers to create an account4. Collect only the necess...
READ MORE         ►
How to Design an Irresistible Website Product Page That Drives Sales
Table of Contents What is a Website Product Page? 12 Practical Steps to Design High-Converting Product Pages1. Optimize your eCommerce product page to increase the loading speed2. Write compelling titles and product descriptions3. Use high-quality photos and videos of the product4. Write unique...
READ MORE         ►
How to Make Accurate EDDs
Table of Contents How does Fenix calculate accurate delivery estimates for shoppers?Product/SKUProduct SyncFulfillment LocationsMulti-location InventoryInventory SyncCarrier Services and Transit TimeCarrier Rate ShoppingShipping RulesShipping ZoneShipping GroupsShipping OptionsOrder Routing RulesDC ...
READ MORE         ►
Copyright © 2022 FenixCommerce Inc.| All rights reserved.
menu-circlecross-circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram
Close Bitnami banner
Bitnami