Did you know that the average conversion rate for landing pages is 2.35%? If there's anything that keeps marketers and eCommerce business owners on the edge, then it’s probably one metric – Conversion Rate. That's because it's one of the ways to ascertain how successful your digital marketing campaign is. To check how well you’re […]
If there's any key lesson we've learned about the e-commerce industry, it’s that you can get a faster ROI high without having to launch campaigns on too many marketing channels. That’s possible because of conversion rate optimization. Many e-commerce retailers today see the shopping cart as the point where the customer’s journey ends in their […]
E-commerce retailers know that the success of their business depends on their ability to get orders delivered to customers. In simple terms, shipping is the make-it-or-break-it factor for e-stores. More consumers are now taking to the internet to find products that they would otherwise obtain at physical stores. So it's important to do it right […]
Here’s what most businesses do. They launch some of the best marketing campaigns across different channels. PR, social media, SEO, and paid search are all in place for their eCommerce business but they ignore one important element - Package Tracking And not too long after, they begin to see great results. Through valuable content tailored […]
“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” – Jeff Bezos, CEO of Amazon As an eCommerce business, your principal focus should rest on the kind of shopping experience you’re creating for customers. That’s because how you sell is why you […]
Consumers today have very demanding expectations when it comes to how fast they want their orders delivered. They also expect high-level accuracy and transparency with their deliveries. And it doesn’t help that brands like Walmart and Amazon are piling the pressure on other retailers to innovate and come up with faster, low-cost shipping options as […]
