In the world of e-commerce, customer acquisition cost (CAC) is a crucial metric that determines the effectiveness of marketing and sales strategies. However, reducing CAC is not the only way to improve profitability and achieve sustainable growth. Retaining customers and building brand loyalty is equally important, and the delivery experience plays a significant role in […]
As an e-commerce brand, your ability to deliver orders on time and with clear communication can make or break customer experience. Shipping metrics such as ship date, delivery date, and estimated delivery date are crucial components of this experience. But what do they mean, and how do they affect your customers? In this article, we'll […]
E-commerce has become the dominant force in the retail world over the last decade. With the onset of the COVID-19 pandemic, online shopping has surged even more quickly, with customers flocking to e-commerce sites for everything from groceries to luxury items and for online Retailers, driving down customer acquisition costs (CAC). However, in the last year, as more […]
The world of e-commerce is evolving faster than ever, and brands need to adapt to remain competitive. One of the biggest challenges facing e-commerce brands is the complexity of shipping. With so many carriers, rates, delivery times, and regulations to consider, managing the shipping process can be time-consuming, frustrating, and costly. Fortunately, the rise of […]
Dermalogica’s logistics director discusses how to think about a 3PL transition “Any business has its risks. But getting your products into customers’ hands faster has never made less money.” It’s clear, in 2023, that rising costs and supply-chain issues are part of a new reality. Shipping has not avoided the fallout, and the uncertainties of […]
Let’s face it! Your website product page design is arguably one of the biggest factors on which customers will hinge their decision-making. The evidence is there to prove it. Its entire layout and content are what will either compel visitors to add the product to their cart or lead them to exit your online store […]
