Every marketing campaign implemented by eCommerce stores is geared towards one big goal - to attract potential buyers and then convert them into paying customers. One element of your website that plays a crucial role in achieving that goal is the checkout page.  If your checkout page is designed to influence the customer journey positively, […]

Did you know that the average conversion rate for landing pages is 2.35%? If there's anything that keeps marketers and eCommerce business owners on the edge, then it’s probably one metric – Conversion Rate. That's because it's one of the ways to ascertain how successful your digital marketing campaign is. To check how well you’re […]

If there's any key lesson we've learned about the e-commerce industry, it’s that you can get a faster ROI high without having to launch campaigns on too many marketing channels. That’s possible because of conversion rate optimization.  Many e-commerce retailers today see the shopping cart as the point where the customer’s journey ends in their […]

Here’s what most businesses do. They launch some of the best marketing campaigns across different channels. PR, social media, SEO, and paid search are all in place for their eCommerce business but they ignore one important element - Package Tracking And not too long after, they begin to see great results. Through valuable content tailored […]

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” – Jeff Bezos, CEO of Amazon As an eCommerce business, your principal focus should rest on the kind of shopping experience you’re creating for customers. That’s because how you sell is why you […]

Today, it's so easy to start an eCommerce store by providing accurate order tracking details, especially after the inception of popular stores like Shopify and WooCommerce.  Configure carrier/shipping selection Making money online is real and having an e-commerce store is one of the ideal ways to kickstart your entrepreneurial career.  The thing is, if your […]