🔄 Interventions guaranteed to achieve goal :Serves intervention with the highest causal conversion lift over a set of intervention even including cost-neutral options, never touching the gross price of the products in question, “Free delivery by Friday,” “Bundle up and get free delivery” (if shipping threshold is reached)
📈 True Incrementality : Our experimentation layer isolates and quantifies the revenue lift from each delivery intervention, and optimizes further based on observed date
🔄 End-to-end system : Fenix is the source of truth for carrier rate selection and order allocation. DeliveryGPT is tied to Fenix’ downstream carrier rate and order allocation decision engines that execute in alignment with the front-end