Founded in 1998 by nationally renowned artist Scott Kennedy, personal prints is a family-owned art publishing company that offers hundreds of personalizable art prints. Each print is one-of-a-kind, custom-personalized by the Personal Prints team of in-house artists according to instructions supplied by the shopper at check-out.
Co-founder and CEO
The Personal Prints team works hard to get every order personalized according to the buyer’s instructions and out the door within 2-3 business days. Because their products are often purchased as gifts, and already incur a relatively long lead time, it’s very important to the Personal Prints team to:
Tyler Kennedy, Co-Owner and Marketing Director of Personal Prints, learned about the FenixCommerce from other clients on social media, connected with our CEO in January 2019 and was live within a month. Personal Prints is using Fenix to:
Provide inventory visibility into all shipping locations
Calculate accurate delivery dates and costs for their customized products based on configurable fulfillment parameters and real-time carrier information
Display the fastest estimate on the Product Page, lowest cost estimate in Cart, and all options in Checkout
Offer an upgraded, date-specific “priority” option that brings in an incremental $2.95 per order for the 21% of orders where it’s selected
Increase conversion by up to 14% by displaying accurate delivery and pick-up information
Personalize shopper pick up and shipping options with clear and accurate delivery options, dates, and costs
The report talks about four areas you can focus on in order to provide a better customer experience, improve conversion, and stick to your shipping budget–even if you can’t give every shopper “fast and free” shipping.
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