Fenix Commerce Launches Incrementality Engine... Learn More
Bombas, a leading apparel company known for its high-quality socks and commitment to customer satisfaction, faced challenges with its shipping processes prior to implementing FenixCommerce’s AI-powered Carrier-Rate Shopping engine.
Increase delivery reliability without raising costs.
React in real-time to carrier performance issues.
Extend holiday shipping windows.
Improve conversion and CX through better delivery transparency
Simplify and automate shipping rule management.
Dynamically adjust carrier selections based on real-time data.
Integrate new carriers and services seamlessly.
Enhance post-purchase visibility to optimize delivery performance.
Infographic illustrating the streamlined implementation process of FenixCommerce, from simulation to dynamic rule management.
Six Times ROI : Post-implementation, Bombas achieved a return on investment (ROI) six times higher than the initial investment, approximately twice the predicted amount.
Optimized Carrier Selection : By leveraging FenixCommerce’s data-driven insights, Bombas reduced reliance on expensive carriers for orders that could be fulfilled cost-effectively without compromising delivery promises.
Bar chart comparing projected vs. actual ROI, showcasing FenixCommerce’s sixfold return on investment.
Rapid Response to Carrier Delays : During Black Friday, when one carrier fell behind in its sorting process, Bombas used FenixCommerce to add a two-day buffer to affected orders in just 90 seconds. This targeted approach avoided mass upgrades, saving costs while ensuring timely deliveries.
Simplified Rule Management : Unlike the previous manual process, which required complex updates in the Warehouse Management System (WMS), FenixCommerce’s intuitive platform streamlined rule adjustments and carrier integrations.
Screenshot of FenixCommerce’s platform showing the 90-second rule adjustment for Black Friday carrier delays.
Two Additional Sales Days : For the Christmas shipping window, Bombas captured two extra days of ground shipping sales by using FenixCommerce’s data to identify reliable carriers and services.
Targeted Upgrades : Instead of upgrading all packages to express shipping, Bombas selectively upgraded specific orders, balancing cost and customer satisfaction.
Timeline graphic highlighting the extended holiday sales window enabled by FenixCommerce’s precise delivery predictions.
Reduced Early Deliveries : FenixCommerce’s predictive models identified opportunities to tighten delivery promises, improving conversion rates by aligning with customer expectations.
Minimized Late Deliveries : Targeted interventions for at-risk orders ensured more reliable deliveries, boosting customer satisfaction.
Post-Purchase Visibility: Customers gained better tracking and delivery updates, aligning with modern e-commerce standards set by retailers like Amazon and Walmart.
Pie chart showing improvements in on-time deliveries and customer satisfaction post-FenixCommerce implementation.
Data-Driven Carrier Selection : Bombas explored carriers and services it had not previously used, relying on FenixCommerce’s accurate delivery predictions rather than generic carrier promises.
Cost-Effective Upgrades : For time-sensitive orders, Bombas adopted slightly more expensive services (e.g., 25–50 cents per package) to offer faster delivery options, enhancing the checkout experience without significant cost increases.
Diagram illustrating the expanded carrier network accessed through FenixCommerce’s simulation engine.
Financial Impact : A sixfold ROI, far surpassing the initial business case projections.
Operational Efficiency : Streamlined shipping rule management and rapid response to disruptions, saving time and resources.
Customer Satisfaction : Extended sales windows, reliable deliveries, and improved visibility, aligning with customer expectations for fast and transparent shipping.
Competitive Advantage : By leveraging AI and machine learning, Bombas now competes more effectively with e-commerce giants, offering faster delivery promises at the product page, cart, and checkout stages.
Infographic summarizing the financial, operational, and customer experience impacts of FenixCommerce on Bombas’ operations.
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