Every eCommerce retailer will agree that bringing your A-game when it comes to fulfilling the expectation of customers can be quite complex. And with the logistics and shipping industry continuously evolving, it appears that eCommerce fulfillment won't get any easier for merchants. That's why most new retailers always get to that stage where they have […]

Did you know that the average conversion rate for landing pages is 2.35%? If there's anything that keeps marketers and eCommerce business owners on the edge, then it’s probably one metric – Conversion Rate. That's because it's one of the ways to ascertain how successful your digital marketing campaign is. To check how well you’re […]

If there's any key lesson we've learned about the e-commerce industry, it’s that you can get a faster ROI high without having to launch campaigns on too many marketing channels. That’s possible because of conversion rate optimization.  Many e-commerce retailers today see the shopping cart as the point where the customer’s journey ends in their […]