Fenix Commerce Launches Incrementality Engine... Learn More
April, 28 2025
Turn shipping from a cost center into a profit driver with real-time carrier rate shopping that outperforms traditional A/B testing.
Static tests that take weeks to yield results and treat all customers the same, regardless of their unique preferences and behaviors.
Dynamic, real-time optimization that personalizes shipping options based on customer behavior, location, cart value, and delivery timelines.
Higher conversion rates, increased average order values, and significant boosts to incremental margins—all while improving customer satisfaction.
The intelligent process of comparing shipping rates across multiple carriers (USPS, FedEx, UPS) in real-time to offer optimal options at checkout.
Our AI-driven platform balances cost efficiency for merchants with value perception for customers, creating a win-win scenario at checkout.
Unlike simple rate comparison tools, FenixCommerce integrates customer data, business rules, and margin targets to optimize each transaction.
Traditional tools require days or weeks to gather statistically significant data before making any improvements to your checkout.
Once a "winner" is chosen, the experience remains fixed until the next test, missing opportunities to adapt to changing customer needs.
Generic A/B testing treats all customers identically, ignoring individual preferences between rush shipping and budget-conscious options.
Process customer data, location, cart value, and carrier performance in milliseconds
Continuously refine the model based on conversion data and customer behavior
Determine optimal shipping options based on both merchant costs and customer value
Present personalized shipping choices strategically ordered to encourage upsells
Factors Analyzed
Our algorithm evaluates over 100 data points to determine the optimal shipping options for each customer in real-time.
Processing Time
Lightning-fast calculations deliver personalized shipping options without adding latency to your checkout process.
Conversion Lift
Merchants typically see a 15% improvement in checkout conversion rates after implementing dynamic carrier displays.
Display premium shipping first to make standard options seem more affordable.
Highlight expedited options during holidays or for time-sensitive products.
Emphasize benefits ("Get it for the weekend!") rather than just delivery speed.
Tailor upsell messaging based on customer history and browsing behavior.
| Feature | FenixCommerce | A/B Testing Solutions |
| Real-Time Adaptation | Yes – adjusts options dynamically | No – relies on pre-defined tests |
| Personalization | AI-driven, per-customer | Generic, one-size-fits-all |
| Shipping Cost Control | Optimizes carrier rates automatically | Requires manual rate configuration |
| Upsell Strategy | Contextual, behavior-based nudges | Static promotions (e.g., banner text) |
| Speed to Impact | Immediate | Weeks to months |
See how FenixCommerce can optimize your specific checkout flow and shipping options with a personalized demonstration.
Our platform integrates seamlessly with major e-commerce platforms and requires minimal IT resources to implement.
Watch as your shipping transforms from a cost center into a profit driver with detailed analytics and performance reporting.
Author: Akhilesh Srivastava
Founder and CEO of FenixCommerce
