In the extremely competitive world of e-commerce, increasing the conversion rate of your website is necessary to drive sales and expand your company. Increasing your conversion rate will bring more value from your current users, rather than wasting time and money trying to get new ones.
In this blog, we will discuss the importance of increasing your website conversion rate and understanding how to do so.
What is a Conversion
A conversion occurs when a passive user becomes an active user on your site. Based on the portion of the website, there can be various types of conversions taking place within the site.
Examples of Conversions
- Signing up for a newsletter
- Subscribing to a free trial
- Signing up for emails
- Clicking on a link
- Adding items to the cart
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What is Conversion Rate Optimization (CRO)?
Conversion rate optimization is the practice of growing the percentage of users who perform a desired action (or conversion) on a website. CRO is the process of converting website traffic into leads or customers.
CRO focuses on making changes to your website and measuring their impact to select which tactics lead to increased conversions. This process involves a combination of data analysis, user feedback, and A/B testing.
How to Calculate Your CRO
Calculating your CRO is relatively simple. To calculate your CRO divide the total number of conversions by the total number of users who interacted with your website in a given amount of time. Then, to figure out the percentage, multiply this number by 100. This will give you your Website CRO.
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Benefits of Conversion Rate Optimization
There are many benefits when it comes to conversion rate optimization. Increased customer trust, better user experiences, and increased conversion rates are just a few of the advantages that CRO provides to companies. Conversion rate optimization can increase sales and essentially promote overall business growth.
Strategies to Increase Your Website Conversion Rate
- Before making any physical changes to your website, the most important step in this process is to talk to your customers.
- All of the answers your business needs come from your customers.
- Ask your customers about why they bought the product or service.
- Ask your customers if they came across any issues when they were in the process of purchasing your product/service.
Making Changes On Your Website
Simplify the navigation of your website
Ensure that your website is straightforward and users can easily navigate through all of your website's features.
- Accessible on all devices- Make sure that your website can be reached on any type of device and most importantly on mobile devices. Mobile accessibility of your website is a must.
- Fast Loading Speed- Check for any loading issues that would cause your website to slow down. These issues cause users to quickly leave the site.
- Call to Action Buttons- Call to action buttons throughout the site make your goals clear and will lead your users to action.
- State Pricing Information- Include information on any additional costs such as shipping or taxes upfront.
- Detailed Descriptions with Clear Images- The descriptions of products are equally as important as the quality of the image.
- Customer Reviews- Positive customer reviews reinforce the trust in your brand/company.
- Security- Let your customers know your site is trusted with proper certifications.
Setting up an Organized checkout process
- Allow guest checkout, saving customers time when they do not have to make an account
- Offer multiple payment options
- Use progress indicators to show people where they are in the checkout process
- Make sure the return policy is clear and available to customers
Allow Personalization
- Personalize what each customer is seeing on your website based on patterns and their purchase history.
- Send personalized emails based on customer interactions.
Use A/B Testing
- Test out specific elements of your site ex. The color of the background
- Make sure each element you are testing has a clear goal set in place.
- Discuss and analyze test results before making any permanent changes to your site.
SEO
- Use keyword research to include words on your site to drive your website to the top of search results.
- Include keywords in headers, image alt texts, and all parts of the site.
- Make sure all content on the website is high quality and is directed at your target audience.
Include User Generated Content
- Encourage your customers to provide user-generated content that you can share on your website (the products in use).
- You can also use this content on your social media pages.
There Can Always Be Improvements
- Your conversion rate can always be improved, even after changes are made to your website.
- Be persistent with checking your website's metrics and analytics to see what can be improved.
- Test out new tactics to see what works and what does not work for your business.
- Stay in contact with your customers and continue to get their feedback so that you can improve your customers' experiences.
How FenixCommere applies CRO strategies to boost conversion rates
- Real-Time Delivery Estimates - Provide customers with accurate delivery dates at checkout, reducing uncertainty and cart abandonment.
- Dynamic Shipping Options - Offer multiple, tailored shipping methods to meet diverse customer needs, enhancing satisfaction and conversion rates.
- Transparent Shipping Costs - Display shipping fees upfront to avoid surprises and build trust, leading to higher completion rates.
- Personalized Shipping Recommendations - Utilize AI to suggest the best shipping options based on customer location and preferences, improving the shopping experience.
- Seamless Tracking Integration - Enable real-time order tracking to boost customer confidence and satisfaction.
- Efficient Return Processes - Simplify returns with easy-to-follow processes, enhancing customer loyalty and encouraging repeat business.
FenixCommerce helps provide better solutions for your customer's e-commerce experiences. FenixCommerce directly increases your business’s conversion rates and much more.
Conclusion
Using CRO strategies to boost your website's conversion rate will greatly benefit your business's success. There are many steps on the road to increasing your website conversion rate. However, staying persistent and taking the proper time to implement CRO strategies will come with a reward for your business and your customers. There are many tools and resources to help you achieve your conversion goals. Do not be afraid to try out new techniques on your website.
