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New Capability

Customer-Aware Shipping Promotions

Test different shipping offers for new vs. repeat customers directly on your Shopify storefront.

Not every customer needs the same shipping incentive to convert. A first-time shopper may benefit from a stronger shipping offer, while a repeat customer may already have enough purchase intent to convert without the same incentive.

FenixCommerce uses Shopify order history to identify new vs. repeat customers, enabling retailers to deliver and test different shipping offers for each audience.

New vs repeat customersTargeted shipping offersTest & measure
Shopify Checkout
Shopify checkout showing a repeat customer recognized from past orders receiving free standard shipping, with annotations for repeat vs. new customer offers
Live at checkout
How it works

Shipping offers decided per shopper

At checkout, the shopper’s email is matched against Shopify order history to identify whether they’re new or repeat. FenixCommerce then enables retailers to deliver different shipping offers for each audience and test the impact on conversion, revenue, and margin.

Decision flowReal time at checkout
Step 1

Identify the shopper

Fenix uses the customer's email address at checkout.

Step 2

Check Shopify order history

Orders associated with that email determine whether the shopper is new or repeat.

Step 3

Personalize the offer

Show different shipping promotions based on customer type.

Step 4

Test & measure

Compare conversion, revenue and margin impact across promotional strategies.

New customer

Stronger shipping incentive

Repeat customer

Standard or loyalty offer

Why it matters

Shipping becomes a growth lever, not a flat policy

Improve acquisition

Use stronger shipping incentives where first-time shoppers need them most.

Protect margin

Avoid automatically giving repeat customers incentives they may not need.

Move beyond blanket offers

Turn shipping promotions into a targeted growth lever instead of a flat policy.

Learn what actually works

Understand which customer segments respond incrementally to each offer.

What retailers can test

Run different shipping promotions per audience and measure the incremental impact of each.

New Customers
  • Free shipping
  • Lower free-shipping threshold
  • Discounted express shipping
  • First-order shipping incentive
VS.
Repeat Customers
  • Standard shipping policy
  • Higher free-shipping threshold
  • Full-price express shipping
  • Loyalty / VIP shipping benefit
“Does free shipping work?”The real question

“Which customers actually need a shipping incentive to convert, and how much should we offer?”

More relevant offers
Less unnecessary discounting
Higher conversion
Better margins

Explore Customer-Aware Shipping Promotions

See how targeted shipping promotions can help drive higher conversion while reducing unnecessary shipping discounts and protecting margin.