Prove Delivery Dates Drive Revenue.
Built-in A/B testing and incrementality measurement that proves exactly how much revenue delivery date transparency generates — with verified methodology, not guesswork.
*SwimOutlet verified A/B test results (500K+ sessions). Individual results vary.
Verified A/B Test Results
500K+ sessions, verified by Acadia
Published case study
Independently verified by Shoplift
All results from named brands with published methodology. Individual results vary.
Trusted by Leading Brands
Built for
DTC & Specialty Retail
Measuring EDD conversion impact
Mid-Market & Enterprise
Data-driven optimization teams
CRO & Analytics Teams
A/B testing & attribution
You're Investing in CX. Can You Prove It's Working?
Most brands know delivery dates matter — but they can't quantify the exact impact on conversions, revenue, or AOV. Without proper measurement, optimization is guesswork.
0%
of brands cannot isolate the revenue impact of individual CX changes on their checkout*
0%
average cart abandonment rate — but most brands don't know which changes actually reduce it*
0%+
of CRO tests show inconclusive results due to insufficient sample size or poor methodology*
*Sources: Baymard Institute (~70% avg cart abandonment rate), industry research on CRO testing methodology challenges, FenixCommerce customer insights
The brands that win aren't just showing delivery dates — they're measuring exactly how much revenue those dates generate, and continuously optimizing based on data.
Stop Guessing ROI. Start Measuring.
Without FenixCommerce
Revenue Change
+$???
Source unclear
Conversion Lift
~Maybe?
No control group
Was it EDD? A promo? Seasonality?
Team says:
"Revenue went up after launch… but was it really EDD? We can't prove it."
With FenixCommerce
Incremental Revenue
+$184K
p-value: 0.003
Conversion Lift
+7.4%
95% confidence
Team says:
"EDD drove +7.4% conversion lift and $184K incremental revenue — verified with A/B testing."
Measured. Verified. Proven.
Every result below comes from published case studies with named brands and verified testing methodologies.
SwimOutlet: 7.4% Verified Conversion Lift
SwimOutlet used FenixCommerce's built-in A/B testing to measure the exact impact of delivery dates on conversion. The test ran across 500,000+ unique sessions through their digital agency Acadia — measuring conversion rate, AOV, cart abandonment, and revenue per session.
7.4%
Overall Conversion Lift
13%
Revenue Per Session Increase
500K+
Sessions Tested
6-Figure
Monthly Incremental Revenue
"Adding estimated delivery dates is something we wanted to test… and we've just been amazed by the results. The benefit of all of this is a 6-figure monthly revenue incrementality from Fenix."
— Alexander Sienkiewicz, CMO, SwimOutlet
Source: fenixcommerce.com/clients/swimoutlet-case-study
A/B Test Results — Verified by Shoplift
+22.4%
Sitewide CVR Increase
+37.3%
New Visitor CVR Increase
+46.9%
New Visitor RPV Increase
Independently verified by Shoplift A/B testing platform
Rylee + Cru: 22.4% Conversion Rate Increase
Rylee + Cru used Shoplift's independent A/B testing platform to measure the impact of FenixCommerce EDD on conversion rate, revenue per visitor, and average order value — providing third-party verification of results.
Source: shoplift.ai/success-stories — independently verified A/B test
What Could 7.4% More Conversions Mean for You?
Based on SwimOutlet's verified A/B test (500K+ sessions). Enter your numbers below.
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*7.4% overall conversion lift from SwimOutlet's verified A/B test (500K+ sessions, fenixcommerce.com). Individual results depend on vertical, AOV, and traffic mix.
From Launch to Proven ROI
Built-in A/B testing means you see verified incrementality from day one — no separate testing tools needed.
Deploy EDD with Built-in Testing
FenixCommerce delivery dates go live on your store with A/B testing automatically enabled. A control group sees your current experience while the test group sees exact delivery dates.
No separate testing tool required — it's built in
Gather Statistically Significant Data
The system measures conversion rate, revenue per session, AOV, and cart abandonment across both groups. Statistical significance is calculated automatically so you know when results are reliable.
SwimOutlet tested 500K+ sessions for high confidence
Optimize & Report
Real-time dashboards show your verified incrementality metrics. Break down results by page, device, customer segment, and geography to continuously optimize performance.
Executive-ready reports with verified methodology
Understanding the Incrementality Engine
See how the Incrementality Engine measures true business impact by distinguishing between organic and influenced conversions — with region-level insights and margin-improving recommendations.
"But We Already Track Conversions..."
Here's why tracking isn't the same as proving incrementality.
🤔"We already use Google Analytics for conversion tracking."
GA shows overall conversion trends but can't isolate the specific impact of delivery dates. FenixCommerce's built-in A/B testing creates a proper control group so you can attribute revenue lift directly to EDD — not to seasonal trends, promotions, or other changes happening at the same time.
🤔"We ran a test and didn't see significant results."
Most A/B tests fail because of insufficient sample size or poor methodology. SwimOutlet ran 500,000+ sessions to get statistically significant results. FenixCommerce automatically calculates statistical significance so you know when your results are reliable vs. when you need more data.
🤔"How do I know the lift is from delivery dates and not something else?"
That's exactly what controlled A/B testing solves. FenixCommerce shows delivery dates to one group and your current experience to another — everything else stays the same. The only variable is the delivery date. This is the same methodology SwimOutlet and Rylee + Cru used to get verified results.
🤔"Our executives want hard numbers, not estimates."
So do ours. FenixCommerce reports verified conversion lift, revenue per session increase, and incremental revenue — all with statistical significance levels. SwimOutlet's CMO called it the highest-performing CRO test out of 30 tests that year. These are boardroom-ready numbers.
Incrementality Engine
Built-in A/B Testing
Controlled experiments that isolate the impact of delivery dates on conversion — no separate testing tool required.
Revenue Attribution
Precise attribution of incremental revenue directly tied to delivery date visibility at each funnel stage.
Statistical Significance
Automatic calculation of confidence levels so you know when results are reliable vs. when you need more data.
Upsell Shipping for Incremental Margin
Learn how strategic shipping upgrades can improve your bottom line — balancing cost efficiency and customer satisfaction through data-driven delivery decisions.
E-commerce Integrations
Pre-integrated with the platforms you already use — launch in days, not months.
Shopify
BigCommerce
Salesforce
AdobeAll third-party trademarks, logos, and brand names referenced on this site are the property of their respective owners. Their use does not imply endorsement, sponsorship, or affiliation. Integration availability is subject to change.
Carrier Integrations
Pre-integrated with all major carriers to ensure the best rates and fastest delivery.
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All third-party trademarks, logos, and brand names referenced on this site are the property of their respective owners. Their use does not imply endorsement, sponsorship, or affiliation. Integration availability is subject to change.