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Retailers, don't undersell your fulfilment/delivery capabilities

While shopping for an item on one of the leading omnichannel retailers, I was pleasantly surprised and frustrated at the same time. The reason - the retailers in this instance actually showed me the delivery date on the product page (over 80% of the shoppers expect to see the delivery date and cost on the product page today), however, the date shown is Sep 21st, 5 business days out with $11.95 as the shipping cost. Now, why would someone have a 5 business days delivery named Expedited delivery and charge their customers $11.95 for it? This is a fantastic example of a botched implementation of a great idea and a sure-shot way to negatively impact conversion.

Delivery Shopping cart

Retailers need not undersell their fulfillment and delivery capabilities and take full advantage of intelligently providing shipping options to their shoppers during their entire shopping journey.

The author is the founder of FenixCommerce, which is the provider of the Intelligent Delivery Experience platform, which uses AI and machine learning algorithms to provide accurate delivery options to their shoppers throughout the entire shopping journey and allows Retailers complete flexibility to take full advantage of their fulfillment and delivery capabilities.

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