TomboyX has been recognized as an Inc. 500 fastest growing company, and as the fastest growing minority owned company by the Puget Sound Business Journal.
In 2013 when founders Fran Dunaway and Naomi Gonzalez started TomboyX out of their garage, they did so because of one simple fact: they wanted clothing that fit who they are, not who others told them to be. It became clear very quickly that they were not alone.
While originally TomboyX focused on shirts, they began to get requests during their 2014 Kickstarter campaign for boxer briefs made for women. As they soon discovered, this was because there were virtually no options available. As soon as they began to sell underwear, their revenue tripled in 6 months – and has continued to grow more than 100% per year since.
Senior Manager of Customer Voice
“We aren’t here to tell you how to be cool, we are here to celebrate how frigging cool you already are.”
That’s one way Fran Dunaway summarizes TomboyX’s reason for being, and this philosophy is deeply embedded in the company’s product collection—and the design process they go through to create it. The company spares no expense to ensure that its products create a positive, affirming experience for its diverse customer base.
This customer-focused philosophy extends beyond product offerings and into the digital space, informing the company’s approach to online Customer Experience and the technologies used to create it. As part of that effort, they first engaged with FenixCommerce in mid-2020 with the goal of leveraging Estimated Delivery dates to create a better Order Experience.
After implementing the Order Experience platform and seeing significant conversion and shipping revenue improvements during their A/B testing period, TomboyX worked with the FenixCommerce Client Success team to investigate how our various solutions could further benefit their end-to-end Customer Experience.
This process has resulted in TomboyX adopting additional FenixCommerce solutions, including:
Increase conversion by up to 14% by displaying accurate delivery and pick-up information
Personalize shopper pick up and shipping options with clear and accurate delivery options, dates, and costs
The report talks about four areas you can focus on in order to provide a better customer experience, improve conversion, and stick to your shipping budget–even if you can’t give every shopper “fast and free” shipping.
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